Marc B.D. Greenberg
 
AddictingGames tablet and mobile app
 
 

Mobile and Tablet Multi-Game app

 
 
Marc is a big thinker with a great eye for innovative designs.
— Pete Banks, VP Engineering, MTV Networks
 

MTV Networks’ first mobile gaming app

AddictingGames, an MTV Networks property had a successful online casual games business and needed a mobile app to represent its fresh, ever changing content, while still being easy to use and fun.

It was an ambitious project to convert 30 Flash based casual games to mobile interface and interactions, create a catalog UI around them, as well as a friend system, high scores, achievements, and a sharing/challenge system.

 
 
 
 
 
 
 
 

My role

  • PRODUCT STRATEGY

  • IA, WIREFRAMES AND INTERACTION DESIGN

  • design and build usability lab

  • USER TESTING and research


I worked with the product team to define all features of the game catalog, out-of-game experience, and social features.

I created the wireframes, interface and interaction standards, and oversaw graphic design and implementation. I also managed and executed usability tests to validate and improve the designs along the way.

     
     
     
     

    Wireframes and page flows for the mobile app

     
     Selected detail of wireframe, interaction guidelines and mockup

    Selected detail of wireframe, interaction guidelines and mockup

     
     

    Building a lab and testing it

    Since we didn't have a lot of collective experience with mobile apps and were blazing new trails in multi-game app design, we needed to know how what we were building would perform.

    I designed and built a usability lab for desktop, tablet and mobile testing to observe participants using the app and their experience. The setup included a device camera, face and body posture cameras and supported remote viewing as well.

     
     
     
     
     

    Success and additional platforms

    The app reached the #1 free app in the App Store within 1 week of being released and held the spot for a month.

    I was asked to design an Android version and was given carte blanche to design a custom iPad experience as well.

     
     
     

    Wireframes and mockups of the custom tablet version

     
     
     

    Interactive prototype

    I had an interactive prototype created of the main page in the iPad app to demonstrate the transitions, curves and timing of switching the device from portrait to landscape.

    This approach immediately gained approval through the highest levels of the company.

     
     
     
     

    In their words

    Marc is a bright, articulate and creative user experience professional. He consistently brings a passion for user-centric design processes to any project he’s tackling. He carries a strong voice for end-users while reminding team members and stakeholders that our businesses are successful because of the people who are using our products and that we need to work hard to make their experiences amazing. Marc understands what it is to “delight” the end-user and he will strive for it every time.
    — Ambra Wellbeloved, VP Business Operations, MTV Networks
     
    Marc is a big thinker with a great eye for innovative designs. He built a UI/UX team from the ground up at MTV Networks that worked on our web, mobile and social properties. Marc constantly strives to raise the bar with both his personal skillset and the products that he works on. We could always count on Marc to be proactive and self sufficient. I highly recommend working with Marc for any of your UI/UX needs.
    — Pete Banks, VP Engineering, MTV Networks
     

    Additional projects

     Redesigned messaging

    Redesigned messaging

     Social gifting people love

    Social gifting people love

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