You’re Good to Give
Creating a social gifting service people actually love
Social gifting app and website
Embly is a social gifting service that filters the noise from your Facebook feed, surfaces the noteworthy moments in your friends’ lives, and connects you with relevant big deals and offers for them at retailers.
Skip the latte art and restaurant check-ins, and find out who just moved, had a baby, got a promotion, ran a big race, has an upcoming birthday, and more. You can also throw down some cash and make it a bigger gift.
IA, wireframes and interaction design
UI team management
Visual design and brand management
User testing and research
I owned and directed the entire front-end of the service, from brand and voice expression, to web and mobile wireframes, interaction design and graphic design. I created wireframes and interaction guidelines across the service, directed and managed the designers and front-end developers. I also participated in product vision, roadmap, and strategy.
A lean UX approach was taken and the product was modified on the fly in design and implementation, with oversight and direction. You can see the differences from wireframe to mockup in some detail shots.
Interaction is part of the design
As interactions were such a key part of the design on this project, I started laying out the groundwork early, including notebook sketches on interaction principles. Transitions are key elements particularly for mobile where they can take the place of instruction as well as add to delight and the quality of the experience.